Sticky Situation - Honey
If you have engaged with any Youtube video in the last eight years, there is a chance that you may have come across an ad for Honey. Not the sweet honey that you can find at your local farmers market, but the browser extension that finds coupons for you. What is Honey? In November of 2012, Honey was founded. It was a browser extension that you could download in a click. The extension would automatically scan the internet for coupon codes, which would then be automatically applied to whichever website you are shopping on. Honey would explode in popularity from their marketing on Youtube. They would pay top creators like Mr. Beast, Marques Brownlee, Linus Tech Tips, and many more to include short ad segments in their videos to reach as many users on the platform as possible. Their ads would feature giveaways of luxurious items or money, which had attracted hundreds of thousands of potential users to their company. Their approach of marketing through top Youtube creators was insanely...